SOUTH BEND WOODWORKS
South Bend Woodworks is a puzzle manufacturing company in South Bend, Indiana. Run by a father and his son, the company embraced the “Made in America” mentality, serving their community and beyond. South Bend Woodworks needed consistent marketing through email marketing and social media with the goals of increasing sales. Over the course of one year, these efforts brought in $57,180 in sales.
Services: Branding - Email Marketing – Social Media
South Bend Woodworks brand focuses on their craft, creativity and high-quality products. From the logo to the product photos, every customer can see the time, effort and love that goes into their work.
The South Bend Woodworks brand had an established font and color palette. I worked to extend the colors and font options to develop a variety of creative assets.
Expanded Color Palette & Typography
As their main source of outreach, South Bend Woodworks sent 40 emails in 2023, ~3 emails per month, that reached 385,724 opens, a 37.5% open rate for the year.
Product Email Marketing
Holiday Email Marketing
South Bend Woodworks promoted their products, employees, customers and craft on Instagram and Facebook.
Social Media Promotion
Social Media Promotion
South Bend Woodworks sadly closed their doors at the end of 2023. With a heavy heart, they said goodbye to their beloved customers.
Farewell Messages