NATIONAL COUNCIL OF STRUCTURAL ENGINEERS ASSOCIATIONS
The National Council of Structural Engineers Association (NCSEA) faced a problem: Structural Engineers weren’t being recognized for the work they do. Without structural engineers, there would be no buildings—of any kind. NCSEA wanted their members and the profession to be recognized for all they do to benefit people, businesses and the public good.
Services: Branding – Campaign
Partners: Agency McKenna
NCSEA required an external campaign that brings awareness to the work structural engineers do. The campaign message “We SEE Above and Beyond” celebrates the vital and valuable contribution structural engineers make to society. The SEE in the campaign message represents “Structural Engineering Excellence” – a commitment structural engineers make.
Campaign Message
Campaign Message
To inform the public of what structural engineers do, we developed a campaign that reveals structural engineers’ contribution to the places where we all live, work, and play. The reveal campaign highlights common spaces and the work that went into keeping them safe, stable and lasting over time.
Awareness Campaign
Awareness Campaign
Awareness Campaign
Social Media Posts
Print Ads
Campaign Microsite
