DOORIFY MLS
Triangle MLS, the multiple listing service for the triangle research park region in North Carolina, was expanding. They no longer just served the Triangle Research Park area, but would now include 6 other regions. Triangle MLS needed a new name, new tagline, new look and new mission to reach their growing audience. They wanted to continue to expand their reach beyond REALTORS® in the area and be a trusted source for consumers as well. New goals called for a big change.
Services: Brand Identity – Brand Launch Campaign - Branded Collateral – Social Media – Email Marketing
Partners: Agency McKenna
Doorify MLS’s new brand is vibrant, friendly and approachable. It emphasizes a new B2C approach.
Brand Identity
Logomark
The new brand embraces a new color palette and typeface. The introduction of teal represents data and trust, while the introduction of berry represents community and warmth. The combination of the cool and warm colors creates a dynamic palette for branded collateral. Accompanied with the soft and accessible typeface, the new brand is approachable to all audiences.
Color Palette
Typography
The word “Doorify” does not exist in the dictionary. It had no meaning until we gave it one. The brand launch campaign shared the vision behind “Doorify” and what it stands for: The Doorway to Home. Through a variety of mediums, the message was echoed for all the hear.
Brand Launch Campaign
Brand Launch Campaign - Featured on Facebook
Brand Launch Campaign - Featured on Instagram
Brand Launch Campaign - Featured on Email
Brand consistency is key. With a new brand out there, we ensured all materials felt true to Doorify to build brand awareness and, eventually, brand equity.
Social Media
Email Marketing